With the power of the online world today, local businesses can now attract a lot of potential customers with a few clicks of the mouse. The online world is full of people who would rather search for their things there than turning to the yellow pages. This is the best advantage of the internet that local businesses must learn to conquer. But do say goodbye to long brochures as video marketing is the new trend in advertising online.
Creating text brochures with a touch of elegance and professionalism used to dominate the online advertising world. You’d get a lot of brochures from your email whenever you’re interested in purchasing a particular product, but let’s face it, they’re getting tiring to read. These text brochures often are packed with information, for customers who want to get the ‘big view’ of the product they’re buying. But with the rise of video advertising, things can get simpler for you and your business.
Video marketing is more effective as it captures the attention for your viewers easily. There are lot of videos out there on the web, and people will often view these videos out of fun and sheer boredom. If your video ad happens to be interesting and well-made, your viewers might want to take a second look at your business. This is actually the tricky part. Getting your videos to look good, interesting and professional isn’t exactly difficult, but takes attention to detail and the proper tools.
There are a lot of programs online to help you get started. It is a good idea to start with a teaser, something short and simple about your products or services, as this will perk up the interest of your viewers. It’ll leave them asking more about your business, thus drawing in potential customers. Advertise your product in an interesting way, with a hint of good video effects and in short but detailed information, and you’re on the right track.
Putting up a website is good since customers will be looking for you after they’ve found something interesting in your video ad. Get acquainted with your local search engines and popular ones such as Google and Yahoo to help your customers find you more easily. This will create more traffic to your site and draw in more interested customers.
Send video emails to potential customers, and chances are, they’ll be viewing it. Once you get feedback from them, communicate back with a video as well. This adds a personal, one-to-one basis with your customers. This will give them a feel of your direct interaction with them and make them comfortable with you. Communicate on a regular basis and keep your customers hooked.
Once you’ve accomplished advertising videos online, go out and interact with your community. Since they’ll be your customers for the next few days, they should get to know you and the kind of business you’re putting up. Go to social gatherings and public meetings, show yourself. When customers like you, they in turn will do a part of advertising your business for you.