We see all types of internet mortgage ads on web pages promoting mortgage products and services. The ads will come from mortgage bankers, mortgage brokers, big Banks, and lead aggregators who sell the incoming lead to their lead buying customers. What formats do these ads get displayed in?
How many different types of Internet Ads are there? The answer is there are an unlimited number of types of internet ads out there and it’s changing each and every day. You will see what I mean as you read the below list I found of types of internet ads that exist today. Here’s some of the types of methods we are seeing to advertise mortgage loans on the internet: Google Search Ads, AdWords Ads, PPC Ads, Facebook Ads, Twitter Ads, Banner Ads, and Native Ads to name a few.
What advertisements do we see most when advertising loans? The advertisements I see most when advertising mortgage loans seem to be banner advertisements, PPC Advertisements and more recently some interest in Native Ads. So let’s talk about these in greater detail. Banner Ads: Most internet ads that we are familiar with are “banner ads”. Banner Advertisements are image-based advertisements that often appear in the side, top, and bottom sections of websites. Google calls these “Image Ads” in AdWords.. Banner Ads can range widely in terms of size, design, and function. You’ll typically find them in all sorts of news-based websites, blogs, and specialized web communities. Many websites sell their ad space with ad exchanges such as Google’s Display Network, or you can buy the ad space in the same manner you’d buy an ad on a newspaper.
How best can we use a banner advertisement? The short answer, is you need a “landing page” that is tied to the marketing message of the banner ad itself and which also has a contact form that allows the consumer to find out more information from your company. A landing page refers to the web page to which a person will arrive after clicking on the particular banner advertisement. Note here that the marketing will want to create some connectivity between the banner advertisement itself and the actual landing page. You don’t want to spend money on internet ads and just redirect the user to your company’s main webpage. Instead, you want to continue to message your ad so that the user sees a related topic on the landing page plus your call to action – like call us, or fill out our loan inquiry form, or check out our great rates here. In the loans business, the landing page is also the place to make any required disclosures and to explain the loan program being advertised.
