Internet marketing for small business is becoming more and more in demand. If you own a small business, then you must know that your company can increase revenue by having an internet marketing plan attached to it. Online advertising, if done right, will bring in significantly more sales than traditional advertising. Many people don’t fully understand the concept of how large their business can get using web marketing strategies. A company or individual can increase revenue by 6 or 7 figures a month for using what I am going to show you here. Here are 3 ways to boost your profits using the internet alone.
Search Engine Marketing
This, in my opinion, is the best way to get tons of targeted traffic to your company website. When using internet marketing for small business, advertising on search engines, like Google, Yahoo, and Bing, is key to learn. Just targeting one keyword or keyword phrase the right way, will bring you thousands of people to your business website everyday. (See Example)
Example: Lets say you have a local golf store located in Atlanta and you want to advertise online. You post pictures of your products, and market them on your website. So lets say you want to target the keyword “best golf clubs in Atlanta.” If you target this keyword phrase right, you will get tons traffic from people living around the North Georgia and Atlanta area. You will also make sales from people who never entered your store. There are many ways to advertise online, this is just one examples of how you can market anything using search engine marketing compared to just using traditional marketing.
There are free methods and paid methods of marketing to the search engines.
This is search engine optimization or SEO. By knowing what keywords to target and how to target them, you can get tons of free automatic traffic of people looking for exactly what you have to offer. Google is the number 1 information site in the world, and the top 3 websites in the world. If you can get on the first 3 pages of Google alone, you have a profitable business.
Other ways to free search traffic: These are free strategies that will bring you more SEM traffic.
Video Marketing (YouTube) (Others)
There successful paid marketing methods that will bring tons of sales to your company. The first is PPC or “Pay Per Click” ads. You can Google AdWords and build an account. These are the ads found in the shaded area or to the sides of Google, Yahoo, and Bing. This is the most common method many marketers perform. You have to be careful with this, because if done wrong you will lose the shirt off your back. However, many online adversing companies or self-employed marketers get page one of Google, by only paying pennies for a keyword. This is something I can you can learn in a minute.
Content Advertising is another effective way to market your products or services online. This is where you place ads on websites that have to do with your company or products. You can also do this inside Google AdWords.
Blogging To The Bank
You might be thinking, “My company already has a blog!” that’s great, but how is it set up, and how much traffic are you getting? Are you using traditional marketing to get a mass amount of people, to your blog, who don’t care, or are you using internet marketing strategies to get target people who care about you and how you can solve their problem? Blogs are powerful, and this can increase revenue for your small business more than you can imagine. It’s not about just having a blog, but about the content as well. This also goes along with free advertising on the search engines. You can learn to optimize your blog and get free traffic. A blog needs to the heart of your web marketing campaign in your small business.
You can also put an opt-in form on your blog. Give away an incentive for people who subscribe to your newsletter. This is important, because you will have these leads forever. They may not buy from you right then, but putting them on your subscribers list is a good way to keep them your mind. Also updating them with coupons keeps will eventually bring new customers from that email list.
Social Networking Sites
If you’re going to use internet marketing for your small business, having a Facebook fan page is important. This will psychologically build relationships with people, much like your blog. Here, you can offer tips and free incentives to people just for being a fan. People go on Facebook at least 3 times a day. Updating messages there will keep them in touch with you. This is also a good way to bring leads. People may not buy your product right away, but getting them to become a fan on face is just like having them on an email list. You can update post on your fan page more than your blog, because people visit Facebook more than blogs.
To get people to your fan page, you can do several things. First you can put social widgets on your blog. When people find your blog from, lets say a search result on Google, you can have a Facebook, twitter, YouTube, and rss icons for people to join you. You can also advertise through Facebook’s paid advertising, and have a link to your fan page. I like the first way better.
These are just 3 of many ways to market your small business using the internet. There is more of a technical side to getting the pieces to fall in place for you. It is the learning curve that is hard to get past, and most people really never get past it. Internet marketing for small business is more in demand. If you are left behind still using traditional marketing strategies, than you are leaving millions on the table.