At first impression, banner ads can be considered an effective means of increasing a business firm’s revenues. However, in reality these do not only bring in money for the advertiser; these also benefit the owner of the website in which these are posted.
With the internet now fast becoming one of the most utilized media sources in the world, advertisers have sought many ways of making it an arena for promoting their products. On a regular basis, novel ideas have been introduced in order to advertise goods and services through online means.
Banner ads are some of the most effective online promotional materials because of the fact that these are visually attractive without being an annoyance in the websites they are in. Those with animations, however, have a great edge when it comes to aesthetic appeal, making it even more effective in enticing potential customers in the process.
For one who wants to have his products or services advertised in a website, using an animated banner ad is a very viable option. It is natural for people to like looking at colored graphics but it is even more so when it comes to moving pictures.
The immediate benefit it gives to the advertiser is the magnetic effect it has on the internet user. Once the product is introduced in an animated banner ad, the internet user can have a better idea of what is being offered to him, making it possible for the promotion to be converted into actual sales.
The animated banner ad can be designed in a manner that it just wets the internet user’s appetite for more information about the product. Because they become more curious to know more about what is being advertised, they may be convinced to click on the ad, leading them to open the website in which sales transactions can be dealt with.
For the owner of the website, placing animated banners ads on the web pages can be one way of earning money online. The principle behind this is similar to that building owner who leases the roof deck to an advertising company that makes money through giant billboards.
The process of making money is not exactly similar to a lease though. The benefit the website owner can get is through the clicks done by the site’s visitors.
Once a visitor sees the animated banner ads and feels the urge of getting more information on the item being advertised, the most probable thing they would do is to click on it. This may not immediately mean income for the advertiser since the user may still not decide to buy.