Internet marketing is the #1 method that you need to be using if you want your law practice to thrive and attract new clients. Internet marketing for attorneys can be quite in depth, but when done properly attorney internet marketing will bring you more clients than you can possibly handle. The best part is that you can tailor your campaign to get certain types of clients; the high paying ones! In this article I am going to show you how.
The first thing that you have to realize is that internet marketing for attorneys is competitive, which is why you are going to need to hire a professional marketing consultant to do it for you.
Here are a few tips to get you started:
Choosing the right keywords. Keywords are a vital aspect of any attorney internet marketing campaign, and in order to succeed you need to target the right keywords. For instance, I would never suggest that a client target a keyword such as “Atlanta attorney.” It is too broad, and thus your law firm would be better served if a more specific term was targeted, such as “personal injury attorney Atlanta.”
Blogging. Blogging is not just a way for teenagers to express themselves anymore. In fact, it is a valuable business tool that when used correctly can get you tons of new clients for your law practice. When you think about internet marketing for attorneys, blogging is not often talked about; yet it is a very important concept! The search engines love blogs, and they tend to get a lot of traffic because of this.
Social Media. Having an in depth social media campaign puts you in front of people, and that is very important. Millions of people spend significant portions of each and every day on websites such as Facebook and Twitter, so it would make sense to design an attorney internet marketing campaign that takes advantage of this. At any given times thousands of people on these are thinking about hiring an attorney for one reason or another, so position yourself properly on these sites and get new clients!
Video Marketing. YouTube.com is one of the most visited websites on the internet. Are you marketing your law firm with videos? Video marketing allows you to sell yourself and the services that you can offer clients. An attorney online marketing campaign is not complete without a dynamic video campaign.
Link Building. Getting thousands of one way links to your website can be a difficult task, but it is essential if you want to increase your search engine rankings. Most so-called “SEO experts” simply focus on the on-page optimization factors such as the title tag, keywords fields, etc. It is important to have these elements in place, but 80% of search engine marketing is having thousands of high authority backlinks all pointing to your website.
Internet marketing for attorneys is not easy, but if you hire the right person who has experience designing and executing proper marketing campaigns then you will see a massive benefit. Make your law practice the #1 practice in your city or state with attorney internet marketing tactics that work!
